Explore by Julien

The account @explore.by.julien has 311,300 followers, with an average of 12,871,954 views per video across 184 total videos. It has accumulated 13,700,000 total likes, resulting in a 2.43% engagement rate. This indicates significant reach and strong audience engagement, with each video achieving over 12.8 million views and maintaining a consistent engagement level across its content library.

The @explore.by.julien account demonstrates exceptionally strong engagement metrics, with an overall engagement rate of 2.43%. This rate exceeds the typical range for TikTok creators, which generally falls between 1-3%, indicating that the content is resonating strongly with its audience. The account’s average likes per video (237,267) are particularly noteworthy, as this represents a significant portion of its 311,300 followers. For context, this equates to approximately 760 likes per follower on average, suggesting that each video is being widely appreciated. The combination of high likes, comments (3,133), and shares (72,028) underscores a highly interactive audience, with viewers not only consuming content but also actively participating through discussions and sharing. The metrics highlight a clear pattern of audience interaction: viewers are deeply engaged with the content, as evidenced by the high number of likes and shares, which often indicate virality. Comments, while lower in volume compared to likes, still average 3,133 per video, reflecting meaningful dialogue. This balance suggests the content is both entertaining and thought-provoking, encouraging viewers to contribute their perspectives. The engagement rate of 2.43% aligns with the high likes per video, as the total engagement (likes + comments + shares) of 312,428 divided by followers (311,300) results in a 100.3% engagement rate, which may indicate a discrepancy in how the metric is calculated. Regardless, the data consistently points to a highly engaged audience, with the content driving substantial interaction and virality. The metrics also imply that the account’s content is optimized for broad appeal, as the high likes per video suggest widespread resonance. However, the relatively lower comment-to-like ratio (approximately 1.3% of likes) may indicate that the audience prioritizes visual or emotional engagement over textual interaction. This could reflect the nature of the content—such as travel or lifestyle vlogs—which often prioritize quick, impactful moments over extended discussions. Overall, the account’s metrics position it as a top-performing creator, with a strong ability to drive both passive and active engagement.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The content strategy for @explore.by.julien centers on horror-themed narratives, with a strong emphasis on dreamscapes and surreal experiences. The top hashtags, including #สยองขวัญ (Horror), #คืนฝันร้าย (Nightmare Return), and #สไลเดอร์น้ำ (Water Slide), suggest a thematic focus on eerie, immersive environments that blend fear with fantastical elements. The consistent use of these hashtags (38 instances each) indicates a deliberate effort to position the account within niche horror and surreal content categories. The inclusion of both Thai and English hashtags (#nightmare and #sora) may reflect a bilingual audience or cross-cultural engagement, though the exact content categories remain unspecified due to insufficient data. The strategic use of hashtags demonstrates a high level of consistency in thematic reinforcement, with 75% of top hashtags (15 out of 20) appearing 38 times, indicating a focused approach to audience targeting. The repeated use of #สไลเดอร์น้ำ and #คืนฝันร้าย (both 38 instances) suggests these tags are central to the account’s identity, likely representing core content themes such as water-based horror scenarios or recurring nightmare motifs. The single instance of the longer hashtag #wolinkสไลเดอร์สุดขีดในฝันร้าย (Wolink Extreme Water Slide in Nightmares) may indicate a specific campaign or variation, but its low usage contrasts with the dominant hashtags. This pattern highlights a prioritization of broad, high-engagement tags over niche variations.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio