Emily Canham

The account @emilycanham has 1.2 million followers, with a total of 25.8 million likes across 1,208 videos. The average video receives 221,500 views, resulting in an engagement rate of 3.69%. This indicates a substantial reach with high-performing content, as the average video achieves over 200,000 views while maintaining a consistent engagement rate.

@emilycanham’s engagement metrics indicate a strong but moderately balanced interaction profile. With 1.2 million followers, the account achieves an overall engagement rate of 3.69%, which falls within the lower end of TikTok’s typical range (3–5%). This rate is driven by high average likes per video (8,083), which account for the majority of interactions. However, comments (25 per video) and shares (74 per video) are relatively low compared to likes, suggesting that while the content is widely appreciated, it may not be sparking significant discussion or virality. The disparity between likes and comments highlights a potential opportunity to encourage deeper audience participation. Audience interaction patterns reveal a preference for visual or emotional engagement over textual feedback. The high like count suggests content that resonates emotionally or aesthetically, such as trends, humor, or relatable moments. The low comment volume (25 per video) indicates that viewers may not feel compelled to engage beyond liking, possibly due to content simplicity or niche appeal. Shares (74 per video) are moderate, implying some audience appreciation but limited organic sharing. This could reflect a mix of content types—some videos may be shareable, while others are more passive. The metrics collectively suggest that @emilycanham’s content is effective at capturing attention and driving likes, but there is room to enhance audience interaction. To improve resonance, the creator could experiment with prompts that encourage comments (e.g., questions, polls) or shareable moments (e.g., challenges, behind-the-scenes content). The current engagement rate, while not exceptional, is sustainable for a creator with 1.2 million followers, provided the content maintains its current appeal.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@emilycanham’s content strategy appears centered on beauty, skincare, and health-related themes, as evidenced by the frequent use of hashtags like #skincare, #probioticyogurt, and #coconutcult. These tags suggest a focus on product promotion, wellness routines, and dietary trends. The repeated use of #glowup and #GlowUp (4x each) indicates an emphasis on transformation, self-care, or aesthetic enhancement, likely aligning with broader beauty or lifestyle content. The hashtag #tastetest (4x) and food-related tags like #probioticyogurt and #coconutcult further imply a hybrid approach combining skincare with health-focused content, such as food testing or dietary supplements. Thematic consistency is reinforced by the recurring use of brand-specific tags like #courtneycook and #coconutcult, which may indicate partnerships or product placements. However, the absence of primary content categories limits deeper thematic analysis. The strategic use of hashtags like #postpartum and #dressingroom (3x each) suggests an attempt to diversify content into niche audiences, such as postpartum care or fashion. While the hashtag mix reflects a blend of general and brand-specific targeting, the lack of primary category data prevents confirmation of whether these themes are cohesive or fragmented.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio