Deanna Giulietti

The @deannagiulietti account has 1,800,000 followers, indicating significant scale and audience reach. Its average video views of 335,512 across 5,219 videos demonstrate broad content distribution, with total likes reaching 185,600,000. The 8.99% engagement rate reflects strong audience interaction relative to its follower base.

@deannagiulietti’s engagement metrics demonstrate strong audience interaction, with an overall engagement rate of 8.99%. This rate is significantly above the typical benchmark for TikTok creators, which often ranges between 5-10%. The average likes per video (29,822) are the primary driver of this rate, contributing approximately 83% of the total engagement (calculated as 29,822 / (29,822 + 212 + 145) ≈ 0.99). Comments (212) and shares (145) account for the remaining 17%, indicating a balanced mix of direct interaction and content virality. The high number of likes suggests the audience strongly appreciates the content, while comments and shares reflect active participation in discussions and content sharing. The audience interaction patterns highlight a preference for comment-based engagement over shares. With 212 comments per video versus 145 shares, comments dominate as the primary form of interaction. This could indicate that the audience values dialogue and feedback, or that the content is structured to encourage comments (e.g., through prompts or questions). The relatively low share rate (145) may also suggest that the content is not as inherently shareable as other types of content, or that the audience prioritizes engagement over redistribution. However, the combination of high likes and comments underscores a content strategy that effectively drives both appreciation and participation. The metrics collectively indicate that @deannagiulietti’s content resonates strongly with its audience, achieving a high engagement rate despite the platform’s competitive landscape. The 8.99% rate, paired with 29,822 average likes per video, suggests the content is both visually compelling and emotionally engaging. The consistent interaction through comments further implies that the audience feels connected to the creator’s brand or narrative, fostering a loyal following. These metrics position the account as a high-performing creator capable of sustaining engagement at scale.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The content focus of @deannagiulietti centers on wedding-related themes and New Year celebrations, as evidenced by the top hashtags #bridalera (4x), #weddingdress (3x), #weddingdressshopping (2x), and #nye (3x). These hashtags indicate a strategic emphasis on bridal fashion, wedding planning, and seasonal events. The repeated use of #happynewyear (4x) and #nye (3x) suggests a strong alignment with New Year’s Eve (NYE) content, likely targeting audiences interested in celebratory fashion or event planning. While the primary content categories are unspecified, the thematic clustering around weddings and NYE implies a niche focus on lifestyle and event-driven content. The strategic use of hashtags reflects a balance between niche engagement and broader reach. By prioritizing #bridalera and #weddingdress, the account targets specific audiences within the bridal industry, while #happynewyear and #nye tap into seasonal trends. The inclusion of #ad (2x) and #ootd (2x) suggests a hybrid approach, blending promotional content with fashion-forward posts. However, the lower frequency of other hashtags like #sayitback (2x) and #ootadah (2x) indicates limited diversification beyond these core themes. This strategy may effectively drive engagement within targeted communities but could benefit from expanding hashtag variety to reach wider audiences.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio