كوفي | عساف

The @coffee.assaf account has 76,100 followers, demonstrating a substantial scale. With an average video view count of 548,054, the account achieves significant reach. The 1.37% engagement rate indicates a strong connection with the audience, as evidenced by 1.7 million total likes.

The @coffee.assaf account demonstrates a strong follower base with 76,100 followers, which provides a substantial audience for content distribution. The average likes per video (6,621) indicate high audience approval, as this figure is significantly higher than the average engagement for accounts with similar follower counts. However, the overall engagement rate of 1.37% suggests that while likes dominate, other forms of interaction (comments and shares) are relatively low. This discrepancy may reflect a content strategy that prioritizes visual appeal or relatability, which drives likes, but does not necessarily encourage deeper engagement. The average comments per video (118) and shares (751) are moderate, contributing minimally to the overall engagement rate. These metrics imply that the audience is more inclined to react with likes than to participate in discussions or share content. Audience interaction patterns reveal a clear preference for passive engagement. The high number of likes per video (6,621) compared to comments (118) suggests that viewers are satisfied with the content but may not feel compelled to add personal input. Shares (751) are also lower than likes, indicating limited virality. This could indicate that the content is effective at capturing attention but lacks elements that inspire audience-driven interaction, such as prompts for discussion or shareable moments. The overall engagement rate of 1.37% aligns with typical benchmarks for accounts in similar niches, but the dominance of likes over other interactions may signal an opportunity to diversify engagement strategies. The metrics indicate that the content resonates well with the audience in terms of visual appeal and relatability, as evidenced by the high likes per video. However, the lower comment and share rates suggest that the content may not be fostering a sense of community or encouraging audience participation. The account’s engagement strength is primarily driven by likes, which could be a result of content that is highly shareable or emotionally resonant. To enhance audience interaction, the creator might explore incorporating call-to-action elements or fostering a more interactive content format to balance the current engagement profile.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The content strategy for @coffee.assaf prioritizes virality and broad audience engagement, as evidenced by the heavy use of #fyp (32 instances) and #viral (30 instances). These hashtags suggest a deliberate focus on trending content and algorithmic visibility. The account also employs personal branding through family-related hashtags like #ابو_عساف_الشمري (12x) and #عائلة_عساف (11x), which likely reinforce community identity and loyalty. However, the absence of defined primary content categories limits insight into thematic focus, though the prevalence of #قهوة_عساف (2x) hints at a potential connection to coffee-related content. Thematic consistency is partially supported by the repeated use of humor-driven hashtags like #الشعب_الصيني_ماله_حل😂😂 (9x) and its variant #الشعب_الصيني_ماله_حل😂😂🙋🏻‍♂️ (8x), which suggest a recurring comedic or satirical tone. The account’s hashtag strategy blends broad reach (#fyp, #viral) with niche personal branding, potentially balancing organic growth and audience retention. However, the lack of content category data prevents deeper analysis of thematic alignment between hashtags and video content. The strategic use of Arabic-language humor tags may also indicate a focus on regional or culturally specific engagement.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio