Phillip Cook

The account @chemteacherphil has 3.8 million followers, indicating significant scale. Its videos achieve an average of 793,600 views, demonstrating broad reach. The 7.93% engagement rate reflects a moderate level of interaction relative to its follower base.

@chemteacherphil's engagement metrics demonstrate strong audience interaction and content resonance. With 3.8 million followers, the account achieves an overall engagement rate of 7.93%, which is significantly above the typical 1-3% range for most platforms. This rate is driven by high average likes (59,631 per video), comments (295 per video), and shares (2,989 per video). The combination of these metrics indicates that the content is not only being consumed but also actively shared and discussed, reflecting broad audience appeal. The dominance of likes (59,631) over comments (295) and shares (2,989) suggests that the audience prioritizes quick, positive feedback over deeper interaction. However, the substantial number of comments and shares—both exceeding 1,000 per video—signals meaningful engagement. Shares, in particular, indicate that the content is being recommended by followers, which can drive organic growth. The 7.93% engagement rate, when compared to industry benchmarks, highlights that the account is effectively converting its large follower base into active participants. The metrics also imply that the content resonates with viewers on both an emotional and informational level. High likes and shares suggest the content is entertaining or informative, while comments reflect a willingness to engage in dialogue. The absence of video view data limits deeper analysis of engagement per view, but the existing metrics confirm that the content is highly shareable and interactive. This balance of engagement types positions @chemteacherphil as a top-performing account in its niche.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The account's content focus appears to be centered on chemistry education and personal branding, as evidenced by the repeated use of #chemistry (22x) and #chemteacherphil (22x). These hashtags dominate the top tags, indicating a strategic emphasis on niche subject matter and creator identity. The presence of #learnontiktok (11x) and #LearnOnTikTok (11x) suggests an alignment with educational content creation, potentially targeting learners seeking accessible science explanations. Thematic consistency is reinforced by the frequent use of STEM-related tags like #stemtok (3x) and #STEMTok (3x), which align with chemistry's classification within STEM fields. However, the absence of primary content categories limits deeper insights into specific educational formats or topics. The strategic use of hashtags reflects a dual focus on niche expertise and audience engagement. The identical usage count for #learnontiktok and #LearnOnTikTok (11x each) highlights a potential case sensitivity strategy to maximize reach across platforms or audiences. The lower frequency of tags like #onthisday (3x) and #debates (1x) suggests occasional engagement with historical context or discussion-based content, but these are secondary to the core chemistry and educational themes. Without primary content categories, the strategy relies heavily on hashtag-driven visibility, which may prioritize algorithmic discovery over structured content categorization. The account’s hashtag strategy appears to balance personal branding, educational outreach, and STEM community alignment.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio