أبتسام الشمري

The TikTok account @bssom22 has 69,400 followers and 1,200,000 total likes across 1,889 videos, indicating a substantial content library and moderate engagement. The average video view count of 180,134 suggests broad reach, with an engagement rate of 2.05% reflecting consistent interaction relative to its follower base.

The account @bssom22 has an overall engagement rate of 2.05%, which is slightly below the typical benchmark for TikTok accounts (usually 2-5%). This suggests that while the account has a substantial follower base of 69,400, the average interactions per video (likes, comments, shares) may not be sufficient to drive higher engagement. The average likes per video (3,186) represent a significant portion of the follower base, as this equates to approximately 4.6% of followers engaging with each video. However, the low average comments (55) and shares (461) indicate that the audience is not actively participating in discussions or redistributing content. The disparity between likes and shares suggests a potential imbalance in audience behavior, with users favoring passive engagement over interactive or shareable content. Audience interaction patterns reveal a heavy reliance on likes as the primary form of engagement. The 55 average comments per video are notably low, representing just 0.08% of followers engaging in dialogue, which may indicate that the content does not inherently prompt discussion or that the audience prefers to consume rather than comment. Conversely, the 461 average shares per video (0.66% of followers) suggest that the content is being shared more frequently than commented on, possibly due to its shareability or alignment with trending topics. This dynamic could imply that the audience values content that is easily redistributable but may lack depth in conversational engagement. The metrics collectively indicate that @bssom22’s content resonates strongly with viewers in terms of likes, which is a key metric for visibility and algorithmic favor. However, the low comment volume may signal a missed opportunity to foster deeper audience connection. The high share rate could reflect content that is perceived as valuable or entertaining, but without robust comment engagement, the account may struggle to build a loyal, interactive community. To improve resonance, the creator could experiment with formats that encourage dialogue, such as polls, Q&A sessions, or collaborative challenges, to balance likes with more meaningful interactions.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@bssom22's content strategy centers on national and regional themes, with a strong emphasis on Saudi Arabia's founding day (#يوم_التأسيس_السعودي, 4x) and local identity in Rihāfah (#رفحاء, 3x). The account also highlights hospitality-related events such as weddings (#ضيافة_زواج, 2x) and festive occasions (#ضيافة_العيد, 2x), suggesting a focus on cultural and community-based content. The thematic consistency is evident in the repeated use of hashtags tied to national celebrations and regional pride, which likely aim to reinforce a connection to Saudi heritage and local traditions. The strategic use of hashtags reflects a dual focus on broad national narratives and hyper-local engagement. While #في (used 6x) serves as a general-purpose tag, the higher-frequency hashtags like #يوم_التأسيس_السعودي and #رفحاء indicate prioritization of both historical significance and regional identity. The inclusion of hospitality-related tags suggests an attempt to diversify content while maintaining thematic coherence. However, the absence of primary content categories limits deeper analysis of how these themes are structured within the account's overall strategy.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio