arsenal

The @arsenal account has 11.4 million followers, demonstrating substantial scale. The account's content reaches approximately 1.5 billion views in total, with an average video garnering 1.07 million views. Its 10.20% engagement rate highlights strong audience interaction and content resonance.

@arsenal demonstrates robust engagement metrics, with a strong overall engagement rate of 10.20%. This rate is driven by high average likes per video (106,757) and significant shares (1,948), which collectively indicate a highly interactive audience. The average comments per video (885) are moderate compared to likes and shares, suggesting that while viewers engage through likes and shares, they may be less inclined to comment or the content may not consistently prompt discussion. The combination of these metrics positions @arsenal as a top-tier account in terms of audience resonance, with a clear preference for visual and shareable content over text-based interaction. The disparity between likes and comments highlights a potential pattern in audience behavior: viewers prioritize quick, positive engagement (likes) over deeper interaction (comments). This could reflect the nature of the content, which may emphasize visual appeal, emotional impact, or call-to-action elements that drive shares rather than fostering dialogue. The high share rate (1,948) further underscores the content’s virality, as followers are actively redistributing posts, which amplifies reach and reinforces the account’s influence. The engagement rate of 10.20% is notably higher than the industry average for accounts with similar follower counts, indicating that @arsenal’s content is not only widely consumed but also deeply valued by its audience. This strength in engagement suggests that the account’s strategy effectively balances entertainment, information, and shareability, creating a loyal following that consistently interacts with its content. However, the relatively low comment count compared to likes and shares may indicate opportunities to encourage more nuanced audience participation, such as through polls, Q&A sessions, or interactive challenges.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@arsenal's content strategy is heavily centered on reinforcing brand identity and engagement with core fan bases. The account's top hashtags, #arsenal (34 uses) and #afc (34 uses), dominate the strategy, reflecting a strong emphasis on club loyalty and community building. These hashtags are consistently used alongside #premierleague (11 uses) and #ucl (9 uses), indicating a focus on domestic and European competition highlights. The lower frequency of #epl (6 uses) and other competition-specific tags suggests a prioritization of broader club-centric content over niche domestic league discussions. Player-specific tags like #gyokeres (2 uses) and #havertz (2 uses) are minimal, implying limited emphasis on individual player storytelling compared to team-centric narratives. The hashtag strategy demonstrates thematic consistency in aligning with major competitions and club identity, but lacks granularity in content categorization. With no available data on primary content categories, it is unclear whether the focus is on match highlights, behind-the-scenes content, or fan interactions. The repeated use of #arsenal and #afc suggests a deliberate effort to strengthen brand recognition, while the inclusion of #ucl (9 uses) and #premierleague (11 uses) positions the account as a hub for high-stakes match coverage. The absence of player-specific tags at scale may indicate a strategic choice to prioritize team identity over individual player narratives, though this could limit engagement with specific fan segments.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio