Al Mashhad المشهد

The account @almashhadmedia has 11.1 million followers, with 232.9 million total likes across 9,515 videos. The average video receives 468,693 views, contributing to a 3.18% engagement rate. This indicates significant scale and strong audience interaction.

@almashhadmedia’s engagement metrics demonstrate strong audience interaction, with 11.1 million followers and an average of 13,433 likes per video. The average comments per video (335) and shares per video (1,120) further highlight active audience participation. These metrics collectively contribute to an overall engagement rate of 3.18%, which is above the typical range for many platforms, indicating that a significant portion of the follower base consistently interacts with content. The high number of likes suggests broad appeal, while comments and shares reflect deeper engagement and content virality. The disparity in engagement types—likes (13,433) versus comments (335) and shares (1,120)—suggests that the audience primarily consumes content passively, with fewer direct interactions. However, the relatively high share rate (1,120) indicates that the content is perceived as valuable or shareable, potentially driving organic growth. The engagement rate of 3.18% is particularly notable given the large follower base, as it implies that approximately 3.18% of followers engage with each video on average. This consistency in engagement metrics across a substantial audience size underscores the account’s ability to maintain viewer interest and foster repeat interactions.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@almashhadmedia’s content strategy is heavily centered around news and media-related themes, as evidenced by the dominant use of hashtags like #اخبار_المشهد (19 instances) and #المشهد (13 instances). These hashtags suggest a focus on delivering news updates, current events, or media commentary, with #المشهد likely serving as a brand identifier or thematic anchor. The inclusion of variations like #المشهد_تاغ and #المشهد_ستوريز indicates an effort to diversify content formats, such as stories or tagged segments, while maintaining brand consistency. Secondary hashtags like #استوديو_العرب and #معتز_عبدالفتاح (each used 2x) hint at collaborations or specific segments tied to studios or individuals, though their limited frequency suggests they are not central to the overall strategy. The thematic consistency is reinforced by the repeated use of #المشهد and its derivatives, which dominate the hashtag landscape, indicating a deliberate focus on media storytelling or news curation. The lower frequency of other hashtags (e.g., #دردشات, #بزنس_نيوز) suggests these are used for niche content or collaborations rather than core themes. However, the absence of primary content category data limits deeper insights into whether the focus is on news, entertainment, or other verticals. The strategic use of localized Arabic hashtags also implies a targeted approach to a regional audience, though this is inferred from linguistic patterns rather than explicit metrics. Video definition data is not available to assess visual quality or format preferences.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio