חדשות 13

The account @13newsil has 540,100 followers and has uploaded 3,911 videos, achieving an average of 126,162 views per video. With 34.1 million total likes, the account maintains an engagement rate of 4.94%, indicating strong audience interaction relative to its follower base.

The @13newsil account demonstrates a strong engagement profile with 540,100 followers and an overall engagement rate of 4.94%. The average likes per video (5,362) significantly outpace the average comments (323) and shares (550), indicating that the audience primarily interacts through likes. This suggests a preference for concise, visually engaging content that resonates emotionally or informatively without requiring deeper interaction. The 4.94% engagement rate is above the typical 3-4% benchmark for news and informational accounts, highlighting the account’s ability to maintain viewer interest despite the niche’s traditionally lower engagement compared to entertainment or lifestyle categories. Audience interaction patterns reveal a clear hierarchy of engagement: likes dominate, followed by shares, with comments being the least frequent. This could indicate that the content is highly shareable and emotionally compelling (driving likes) but may lack prompts for discussion or personalization that encourage comments. The 550 shares per video suggest the content is perceived as valuable or newsworthy, contributing to its virality. However, the relatively low comment count (323) compared to likes (5,362) implies that while the audience engages broadly, they may not be actively participating in dialogue or debates around the content. The metrics indicate that the account’s content resonates with its audience, particularly through high like rates, which are consistent with news accounts that prioritize brevity and clarity. The 4.94% engagement rate, while not exceptionally high, is stable and suggests a loyal following. To further strengthen audience connection, the account could experiment with formats that encourage comments, such as posing questions or incorporating viewer-driven narratives, to balance the current engagement hierarchy. Overall, the account’s performance is solid, with a focus on broad appeal rather than deep interaction.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@13newsil's content strategy is heavily centered around their brand identifier, with the hashtag # новости13 (used 37 times) dominating their hashtag usage. This suggests a strong emphasis on reinforcing their brand identity and audience recognition. The secondary hashtags, such as #шישי (Friday) and #מהדורתהשבת (Saturday edition), used 4 and 3 times respectively, indicate a potential scheduling pattern, possibly aligning content with weekly publication cycles or specific programming blocks. These tags may also signal a focus on time-sensitive or event-driven content, such as weekly news summaries or weekend editions. Thematic consistency is evident in the recurring use of hashtags like #משטרה (police) and #политיקה (politics), used 2 times each, which align with news reporting themes. However, the limited frequency of other hashtags, such as #движение (movement) and #бразилия (Brazil), used only once, suggests a narrow thematic scope. The account appears to prioritize localized, current affairs content over broader or international topics. While the hashtag #ипан (Japan) and others hint at occasional diversification, their low usage indicates these are not central to the content strategy. The strategic reliance on # новости13 as a primary identifier likely strengthens brand recall but limits thematic expansion.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio